SOCIAL RESPONSIBILITY

We are an ethical and socially responsible creator platform with over 20 years of experience across many industries. Throughout our history, we've operated in various capacities, from advertising partnerships to content creation platforms, giving us an unmatched depth of understanding across multiple sectors.

Our business thrives thanks to the strong relationships we have built with our users. They trust us to provide safe, reliable services, and we honour that trust through responsible operations and meaningful action.

Our Commitment to Communities

Throughout our two decades of operation, we have consistently supported the rights, safety, and well-being of the individuals who use our platforms and those across the broader communities we serve. This isn't just about one initiative or one moment. It's a fundamental part of how we've operated across all our ventures.

We regularly make donations to organisations and charities that advocate for worker rights, safety, and dignity in the communities our platforms serve.

COVID-19 Response: Leading by Example

During the COVID-19 pandemic, we demonstrated our commitment by taking immediate action:

• We were among the first platforms in our sectors to make substantial donations to hardship funds supporting vulnerable workers
• Our contributions encouraged other platforms to step up and match our support, sometimes with encouragement from the community
• We established our own hardship fund with six-figure support, administered through trusted safety organisations, providing direct assistance to workers facing unprecedented challenges
• We contributed significant funds to multiple worker-led advocacy organisations across different regions

Ongoing Partnerships and Advocacy

• We maintain active partnerships with safety organisations and advocacy groups
• We provide platform resources and visibility to support services
• We engage with community stakeholders to improve safety and working conditions
• We advocate for evidence-based policies that protect the rights and dignity of all workers
• We leverage our industry experience to mentor and support other platforms in adopting ethical practices

A Track Record Across Multiple Ventures

Our 20+ years of experience spans various business models across multiple industries, from advertising partnerships with major brands to running creator-focused platforms. This breadth of experience allows us to understand the challenges faced by workers across different contexts and to provide meaningful, practical support.

Looking Forward

We recognise that we can always do more. If you have suggestions for funding initiatives, partnerships, or advocacy efforts that we should contribute to, please contact us using the contact form.